ניסיון בעבודה

הנהלה בכירה בSeacret Spa, Phoenix AZ יופי וטיפוח
אוגוסט 2007 עד היום (4 שנים ו6 חודשים)
Director of Marketing and Development
Seacret Spa (www.seacretspa.com) Marketing
• Wrote, oversaw and executed company’s overall annual marketing strategy.
• Created and Launched 2 new Anti Aging lines – Within a year of launching, the 2 cosmetic lines have gained a 30% share of the company’s facial products collection
• Conducted all on-line marketing efforts, including company’s web-site, social media and online retailers. Over the past 3 years, sales through e-commerce have increased by 46% (annual average). Established an internal intranet site that increased communications and productivity.
עובד בDiplomat Distribution יופי וטיפוח
יולי 2006 עד יולי 2007 (שנה)
Account Manager
Diplomat is the Israeli distributor of Procter and Gamble brands in Israel.
• Was in charge of 3 strategic key accounts (national chains) including sales, budget management, initiation and execution of independent local marketing campaigns and customer relations.
• Actively increased overall sales by 49% (annual sales of over 10 million NIS).
• Developed and handled annual sales strategy as an action plan and budget of 360K NIS